Today we talk about the importance of corporate image company. In particular, the selection of colors. Every company must carefully choose the colors and tones with which you want to communicate. From that moment, with that part of his ‘style book’ completed, he rigorously applied in all its communication. Here is an example of RRSS from the Aviron Bayonnais, rugby team Basque (now in Pro B in France) which has implemented the azure according to the predominant tone of his shield. In this tweet of the Aviron Bayonnais official twitter account, the treatment has been shown to the photo (remove the remaining colors to come alive azure) to move and strengthen the idiosyncrasies of the club. Your personality. Well done. Here we are a key-communication that generate memory on the reader. It all adds up. Everything communicates.